cumulative audience

cumulative audience
/ˌkju:mjυlətɪv 'ɔ:diəns/, cumulative reach /ˌkju:mjυlətɪv 'ri:tʃ/ noun
the number of people reached by an advertisement at least once over a period of time

Marketing dictionary in english. 2015.

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  • cumulative audience — UK US noun [C, usually singular] also INFORMAL cume) ► the number of different people who watch or listen to a television or radio programme, etc. over a period of time: »Advertising rates are based on cumulative audience figures. → Compare… …   Financial and business terms

  • audience — au‧di‧ence [ˈɔːdiəns ǁ ˈɒː , ˈɑː ] noun [countable] the number or kind of people who watch or listen to something that is broadcast on radio or television, or listen to a particular type of music: • The ad was broadcast on all major channels,… …   Financial and business terms

  • cumulative reach — /ˌkju:mjυlətɪv ri:tʃ/ noun same as cumulative audience …   Marketing dictionary in english

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